Interview with Jose Luis Hernandez, President of Polaris World

The president of Polaris World predicts that the largest promoter in the Region of Murcia will be handing over more than 3,000 properties to new owners during 2008. The year 2007 has been, as you say, the best in its history. What does 2008 bring? We hope to at least maintain last years results. It is a more complicated market: the customer is no longer as receptive to buying a second home as they were a few years ago and we must target our customer with more accurate communication. But we are still confident we will have a good 2008. How will you survive the "crisis"? Our product is sufficiently competitive to maintain customer interest. The customer remains interested as long as there is a competitive product. In addition the client continues to have purchasing power to acquire the product. The industry seems to move towards a true partnership. How do you see this? There are other builders of similar size searching for synergies and which individually cannot undertake cert...