The World Tourism Fair was held last week in London and Benidorm and the Costa Blanca was there to encourage visitors to the area.
The Chinese tourist trade is seen as untapped at the moment but with a new wealthy elite and less travel restriction, current growth models forcaste that by 2020, there will be in the region of 20 million Chinese tourists and Benidorm wants to be ahead of the game.
Everyone knows that Benidorm on the Costa Blanca is one of Europe´s most popular and established holiday destinations. Benidorm is now looking to target the growing Chinese market.
Last year, over 10 million Chinese nationals travelled abroad as tourists. Of those, almost 100,000 came to Spain. At the moment there are no statistics to say just where those 100,000 travelled within Spain.
Russians are also being courted not only by Benidorm but also by the Costa Blanca in general. Once again there are major advertising campaigns being promoted in Russia too. Benidorm it seems wants to bring in tourists to its crowded beaches to make them even more crowded.
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