We hear those words every day, and yet we often ignore them when it comes to selling real estate.
That is because many sellers still think of a real estate sale as an emotional rather than a business decision. The assumption is that a buyer will “fall in love” with their house and pay any price that is demanded.
However the majority of today’s home buyers are more interested in taking advantage of the soft market and getting a great deal. The new status symbol is how LITTLE you paid for your home.
Selling any home in today environment is as easy as pricing it correctly from the start.
The window of opportunity for success is so small and it is essential to get off and running in pace with the market. A house that lingers will lose value every day that it is listed for sale.
Selling an overpriced home is like trying to sell an ice-cold beverage in a snowstorm.
It might happen, but it probably won’t!
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